Built for marketers

Flexible MBA-level training from top business school professors. Made by marketers, for marketers anywhere in the world.

The right kind of training in marketing will make you a better marketer. Now, that may seem obvious – and yet so few marketers and brand managers have any kind of formal training in their discipline. Even fewer have the training needed to move into senior roles, manage large marketing teams and confidently lead the marketing strategy.

So, for all your drive, experience and ambition, there’s often a big hole where essential theoretical foundations should be – and these foundations are precisely what gives us the clarity and confidence to take our job to a new level.

That’s why MiniMBA exists. We adapt lessons from the world’s top business schools and make them more flexible, more accessible and more affordable – for every marketer who wants to reach the top of their game.

More than 31,000 alumni have already discovered how a MiniMBA can transform them into more effective and inspired marketers. And what’s more, they’ve had a great time doing it too.

Which course is the right for me?

Take the next step on your marketing journey with three essential courses from Brand Management, Marketing and Management.

Who are we

Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.

100% online

Flexible courses you can fit around full-time work, wherever you are.

MBA level

Covering the same content as the classes taught on MBA programmes at top business schools.

Applied learning

Q&As with Mark Ritson, plus non-compulsory exam to test your new skills.

Community

Access to our exclusive Network. Connect with others and continue your learning beyond the course.

31,000+

alumni have completed the course since its inauguration
in 2016

+77 NPS

Over 90% of our alumni would recommend the course

86

A global learning programme with alumni from over 86 countries

94%

alumni feel more confident after doing the course

Corporate training

What could you do with a more effective, confident and inspired team?

Individually, MiniMBA is about becoming the best marketer you can be. Collectively, it’s about creating a common language, a common process and a common understanding – not just of how to do marketing properly, but why.

Find out more

The Professor

Meet Mark Ritson

Mark has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, Melbourne Business School, MIT Sloan (visiting), and the University of Minnesota. His MBA teaching has been recognised with teaching awards at LBS, MIT and MBS and he is widely acknowledged as one of the world’s leading marketing educators.

He has worked globally as a marketing consultant for clients that have included Baxter, Loewe, McKinsey, Dom Perignon, Subaru, Donna Karan, WD-40, Fresh, De Beers Group, Sephora, Benefit, Ericsson, Jurlique, Amgen, William Hill, Hennessy, News Corp, and Veuve Clicquot. For thirteen years – from 2002 to 2015 – he served as in-house professor for the world’s largest luxury group, LVMH.

More about Mark

FAQs

Explore our frequently asked questions for anything we might have missed.

  • Which course is the best for me?

    • MiniMBA in Marketing

      Built on the core MBA-level marketing lessons taught at top business schools, this course will guide you through the core MBA marketing content in just 10 on-demand modules. Perfect the crucial core concepts of marketing, from research and targeting to pricing and distribution.

      Find out more →

      MiniMBA in Brand Management

      Whether you’re already a brand manager, or a marketer interested in that side of things, MiniMBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.

      The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting.

      Find out more →

      MiniMBA in Management

      Making managers out of marketers, learn what it takes to make it in the boardroom too. Ten internationally renowned professors from some of the world’s leading business schools will take you through the fundamentals of successful management.

      Find out more →

  • How long are the courses?

    • MiniMBA in Marketing

      The course runs over 11 weeks including a Reading Week. You then have 2 weeks to submit your exam.

      MiniMBA in Brand Management

      The course runs over 11 weeks including a Reading Week. You then have 2 weeks to work in the simulation.

      MiniMBA in Management

      The course runs over 11 weeks including a Reading Week. The simulation runs alongside the course, starting in week 6.

  • How intensive are the courses?

    • MiniMBA in Marketing, MiniMBA in Brand Management and MiniMBA in Management are 100% online, which makes it easy to access anywhere in the world and anytime.

      You have a module a week with an interactive Q&A every other Friday.

      Recommended pace:

      • 3-4 hrs of weekly study
  • How many CPD points do the courses offer?

    • MiniMBA courses are all accredited by the Continuous Professional Development Standards Office and you get 36 CPD credits for completing each course.

  • Can I take the courses from a different country?

    • We have alumni from over 86 countries around the world, from New York to New Delhi, London to Lebanon. Both courses are completed entirely online, so you can join us from almost anywhere in the world.

      Excluded countries

      Some students from countries with stricter controls around streaming have had trouble accessing the Mini MBA content. As such, we would advise against students joining us from the below countries:

      • China
      • Indonesia
  • How do I sign up?

    • You can sign up here for any of the courses. If you have a group or a bespoke training in mind, please get in touch with Matt at [email protected]

      The next intake of MiniMBA in Marketing starts on 8 September 2025, MiniMBA in Brand Management starts on 15 September 2025 and MiniMBA in Management starts on 22 September 2025.

Contact us      More answers

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