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Blog

All the latest news, events and marketing insights from Mark and our community

Latest

Case studies
Case studies
June 19, 2025 9:09 am By Rachel Morris

From “cost-centre” to marketing powerhouse: Goodman Fielder

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Webinar
Webinar
June 18, 2025 3:17 pm By MiniMBA

Alumni webinar: Making the Transition to CMO

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Webinar
Webinar
June 18, 2025 3:08 pm By MiniMBA

Alumni webinar: Interview Tips with Michael Judkins

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Webinar
Webinar
June 18, 2025 2:44 pm By MiniMBA

Alumni webinar: How to build an interim career with 3Search

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Articles
Articles
June 18, 2025 8:33 am By Rachel Morris

3 marketing ‘tweaks’ to get the most out of a tight budget

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Articles Case studies Featured
Articles Case studies Featured
May 28, 2025 4:17 pm By Rachel Morris

How one CMO is bringing creativity back to New Zealand with MiniMBA

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Case studies
Case studies
April 14, 2025 12:58 pm By MiniMBA

How MiniMBA helped one marketer thrive client-side

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Articles
Articles
April 11, 2025 11:43 am By Mark Ritson

Bonds can be like Bud, a local brand for a global market

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Case studies
Case studies
April 10, 2025 12:18 pm By MiniMBA

Why this Google marketer chose MiniMBA over a master’s degree

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Articles
Articles
April 4, 2025 9:56 am By Mark Ritson

Three things make Coca-Cola better at marketing than anyone

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A summary of Mark Ritson’s 5 Steps to Proper Advertising MiniMBA webinar
Articles
Articles
April 3, 2025 11:58 am By Rachel Morris

Mark Ritson’s 5 Steps to Proper Advertising

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Webinar
Webinar

Proper Advertising: The Five Steps on-demand

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Webinar
Webinar

The MiniMBA in Management Open Day (on-demand)

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Articles Case studies
Articles Case studies
March 25, 2025 1:34 pm By Rachel Morris

Applying MiniMBA at a small budget B2B

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View more

From the archive

Articles
Articles
December 23, 2021 12:09 pm By Mark Ritson

Christmas advertising is drowning in marketers’ fake tears

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Articles
Articles
February 8, 2024 4:11 pm By Mark Ritson

Häagen-Dazs and BBH rekindling their flame has got me excited

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Articles
Articles
July 7, 2023 10:34 am By Mark Ritson

Dismissing DTC is just as dumb as dismissing retail

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Our courses

An introduction to the courses.

25,000+

alumni have completed the course since its inauguration
in 2016

+ 77 NPS

Over 90% of our alumni would recommend the course

86

A global learning programme with Alumni from over 86 countries

94%

alumni feel more confident after doing the course

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