“Four Ads, Three Factors and Two Bears” with Mark Ritson (on-demand)

You’ve seen the buzz.
You’ve heard the hype.
Now it’s time to see why everyone’s still talking about it.

Mark Ritson’s Cannes Lions session was a sell-out hit — called “a blockbuster of insight” and “one of the highlights of the festival.”

Couldn’t make it live? No worries — the full session is now available here to watch.

Whether you’re catching up or rewatching, this is a session packed with practical insight, Ritson-style candour, and plenty of sharp takeaways.

Ready to dive in?
Hit play and see what Cannes couldn’t stop talking about.