Master the Holy Trinity of Marketing: a guide on STP

In this guide, we’ve pulled Ritson’s unmatched knowledge together into one handy Segmentation, Targeting & Positioning focused place. Download for articles, marketing models, case studies and more from the Professor himself.

STP is the bedrock of all great marketing strategies. Even if you’ve been in marketing for years, sometimes going back to the core principals of our discipline is just what’s needed to get your strategy back on track.

Fill in the form to receive the guide:

First name*
Last name*
Email*
Company*
This field is hidden when viewing the form
Job Title*
This field is hidden when viewing the form
Phone*
Company Size*
Country*
Industry*
Seniority*
Department*
Brand Management*
Business Development*
Communications/PR*
Creative*
Customer Service*
Design*
Financial Services*
HR/Learning and Development*
Information Technology*
Innovation and Strategy*
Management and Leadership*
Marketing*
Media*
Product Management*
Supply Chain*
Job Role Other
The Marketing Week Mini MBA is brought to you by Marketing Week, part of Xeim Limited, owned by Centaur Media plc. We would like to send you information about this and other events, products and services from Marketing Week that may be of interest to you, including promotional materials and special offers. If you do NOT want to receive these marketing communications, please email us at [email protected]. For more information visit our Privacy Policy and Website Terms & Conditions.
Comments
This field is for validation purposes and should be left unchanged.

10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.

Regular Q&A sessions take place on each course.
Ask your questions, then watch on demand or listen back in podcast format.

MBA standard end of term assessment.
The exams have been specifically created to put each course’s learning into practice.

Access to the Mini MBA Alumni Network
Connect with fellow marketers, and receive continued access to all of the course resources.

Stay up to date!