Mini MBA Guide to Becoming an Effective Leader

Leadership skills are crucial for marketers who want to progress into senior management roles in their organisation.

Whilst CMOs famously have short tenures, the trusted consultancy on leadership, Spencer Stuart, argues a short tenure should not be viewed as failure, but instead a sign of success and elevation to other roles. “Our research finds that 77 percent of exiting CMOs in the top 100 list go on to “bigger and better” roles, including general management positions and CMO roles at larger companies”.

This guide draws on the knowledge of Jay Conger, one of the worlds top management educators. Jay teaches the skill of leadership in Module 1 of our newest course, the Mini MBA in Management.

You will learn:

The main behaviours of effective leaders
Different leadership styles, when they should and shouldn’t be used.
What skills you need to become an effective leader.

Download our guide today:

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