Ritson’s Rules to Branding in 2024

Back in December, Mark Ritson shared his Top 10 Marketing Moments of 2023. In that included key lessons for marketers and brand managers to adopt when it comes to building and protecting their brand. Thankfully for you, we have pulled these lessons into one, handy guide.

Whilst managing a brand isn’t always plain sailing and there are many factors that are out of your control, learning what brand management practices to invest in, or avoid, will help you build a strong brand and increase salience.

In this guide you will learn:

Why Brand Extensions could be your new best friend
Where marketers are going wrong when it comes to brand purpose
The many, many problems with price discounting

Download our guide today:

First name*
Last name*
Email*
Company*
This field is hidden when viewing the form
Job Title*
This field is hidden when viewing the form
Phone*
Company Size*
Country*
Industry*
Seniority*
Department*
Brand Management*
Business Development*
Communications/PR*
Creative*
Customer Service*
Design*
Financial Services*
HR/Learning and Development*
Information Technology*
Innovation and Strategy*
Management and Leadership*
Marketing*
Media*
Product Management*
Supply Chain*
Job Role Other
The Marketing Week Mini MBA is brought to you by Marketing Week, part of Xeim Limited, owned by Centaur Media plc. We would like to send you information about this and other events, products and services from Marketing Week that may be of interest to you, including promotional materials and special offers. If you do NOT want to receive these marketing communications, please email us at [email protected]. For more information visit our Privacy Policy and Website Terms & Conditions.
Email
This field is for validation purposes and should be left unchanged.

10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.

Regular Q&A sessions take place on each course.
Ask your questions, then watch on demand or listen back in podcast format.

MBA standard end of term assessment.
The exams have been specifically created to put each course’s learning into practice.

Access to the Mini MBA Alumni Network
Connect with fellow marketers, and receive continued access to all of the course resources.

Stay up to date!