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Webinar

Proper Advertising: The Five Steps

In this applied and entertaining talk, Mark Ritson describes the five levels of knowledge that make some marketers better than others when it comes to communications.

28 March | 10am GMT

Case studies. Profanity. Large trucks. Synthetic deer. And at the centre of it all the chiseled features of a professor once described as “a poor man’s Dale Winton”.

Join us on Friday 28 March at 10am GMT and expect your marketing to be de-performanced. Your short to grow long. And at least 8 more points of ESOV efficiency to be added to your next campaign.

Register to watch live (undergarments required) or on demand to receive the recording after the event (undergarments optional).

Register for the webinar:

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Course features

MiniMBA courses provide the skills you need to stand out as a marketer.

10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.

Regular Q&A sessions take place on each course.
Ask your questions, then watch on demand or listen back in podcast format.

MBA standard end of term assessment.
The exams have been specifically created to put each course’s learning into practice.

Access to MiniMBA Community
Connect with fellow marketers, and receive continued access to all of the course resources on the Alumni LinkedIn group.

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