Introducing our latest guide, Mastering The Long & Short Of It.

If you’re familiar with Mark’s work, you’ll know he champions timeless brand principles over fleeting trends. The Mini MBA in Brand Management is grounded in these marketing fundamentals, guiding you through strategies that build both immediate impact and enduring brand equity.

In The Long & Short of It, dive into 5 essential steps to create a powerful balance between short-term sales and long-term brand growth. In our guide, you’ll gain insights on:

• Understanding the balance between long and short-term marketing which includes the key works of Les Binet and Peter Field and how you can implement the learnings into your business.
• How to effectively allocate your budget for marketing success
• Exploring practical methods to integrate these strategies in real-world settings, including how to gain support from stakeholders focused on short-term results​