The State of B2B Marketing

B2B marketers are facing more pressure than ever before. Our State of B2B Marketing guide reveals a landscape where teams must balance urgent short-term wins with long-term brand growth – all while navigating tighter budgets, tougher targets, and increasing internal friction.

Are today’s B2B leaders enabling real marketing-driven growth, or are teams simply sprinting to hit the next quarterly number? This report uncovers the biggest challenges marketers face, from the growing demand for lead generation to the disconnect between sales and marketing, and the strategic shifts needed to stay ahead.

You’ll learn:

Why brand building is often overlooked—and why it shouldn’t be.
How the best B2B marketers balance performance with long-term strategy.
The role of AI, social proof, and events in strengthening marketing impact.
How to move from demand capture to demand creation.

With data-driven insights and actionable strategies, this guide is your survival kit for navigating the evolving B2B marketing landscape.

Download our guide today:

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10 on-demand lessons covering core modules.
View the course pages to discover the modules in each course.

Regular Q&A sessions take place on each course.
Ask your questions, then watch on demand or listen back in podcast format.

MBA standard end of term assessment.
The exams have been specifically created to put each course’s learning into practice.

Access to the Mini MBA Alumni Network
Connect with fellow marketers, and receive continued access to all of the course resources.

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