JB Hi-Fi came to the MiniMBA with a challenge familiar to many large organisations. With three brands in Australia, around fifty category entry points, and senior teams spanning merchandising, buying and marketing, the business needed a more consistent way of thinking about brand, customer and strategy across the organisation.
The MiniMBA in Marketing provided exactly that. The programme’s self-paced virtual format suited a group of busy senior professionals, while the structured curriculum helped create a shared language and clearer strategic alignment across the business.
Scott Browning, Group General Manager of Strategy and Customer Insights, said the programme delivered in a way that was both rigorous and immediately practical.
“The MiniMBA offered that in spades for us. Even just looking at it on face value, you can see immediately that the structure provides a lot of opportunity for that framework.”
“It’s very well structured in practice, but delivered in a very engaging way by Mark Ritson - who’s not just a great authority, but a very entertaining content lecturer who brings gravitas to the experience.”
For JB Hi-Fi’s leadership team, the bigger opportunity was unlocking the potential already within the organisation.
“When you’ve got to a position of being a very large group of brands, all that potential has got to be unlocked by people. The MiniMBA provides the space for the business to help those people learn and grow.”
Today, JB Hi-Fi is one of Australia’s leading retail groups, operating across consumer electronics, home appliances and entertainment through multiple retail brands.
