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Articles

All the latest news and marketing insights from Mark and our community

Articles Case studies Featured
Articles Case studies Featured
May 28, 2025 4:17 pm By Rachel Morris

How one CMO is bringing creativity back to New Zealand with MiniMBA

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Articles Featured
Articles Featured
February 7, 2025 2:35 pm By Rachel Morris

What are category entry points?

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Latest

Articles
Articles
June 18, 2025 8:33 am By Rachel Morris

3 marketing ‘tweaks’ to get the most out of a tight budget

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Articles
Articles
April 11, 2025 11:43 am By Mark Ritson

Bonds can be like Bud, a local brand for a global market

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Articles
Articles
April 4, 2025 9:56 am By Mark Ritson

Three things make Coca-Cola better at marketing than anyone

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A summary of Mark Ritson’s 5 Steps to Proper Advertising MiniMBA webinar
Articles
Articles
April 3, 2025 11:58 am By Rachel Morris

Mark Ritson’s 5 Steps to Proper Advertising

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Articles Case studies
Articles Case studies
March 25, 2025 1:34 pm By Rachel Morris

Applying MiniMBA at a small budget B2B

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Articles
Articles
March 14, 2025 3:28 pm By Mark Ritson

For Elon Musk’s Tesla, there is such a thing as bad publicity

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Articles
Articles
March 7, 2025 12:14 pm By Mark Ritson

Amazon must resist the temptation to bleed James Bond dry

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McDonald's golden arches
Articles
Articles
March 4, 2025 9:21 am By Rachel Morris

Brand Codes: “First, they must know it’s me”

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Spotlight: brand

Case studies
Case studies
April 10, 2025 12:18 pm By MiniMBA

Why this Google marketer chose MiniMBA over a master’s degree

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Articles Case studies
Articles Case studies
March 25, 2025 1:34 pm By Rachel Morris

Applying MiniMBA at a small budget B2B

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Webinar
Webinar
By MiniMBA

The MiniMBA in Brand Management Open Day (on-demand)

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Articles
Articles
March 14, 2025 3:28 pm By Mark Ritson

For Elon Musk’s Tesla, there is such a thing as bad publicity

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McDonald's golden arches
Articles
Articles
March 4, 2025 9:21 am By Rachel Morris

Brand Codes: “First, they must know it’s me”

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Articles
Articles
February 28, 2025 11:40 am By Mark Ritson

Ignore anyone who tells you to forget about targeting

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From the archive

Articles
Articles
July 7, 2023 10:34 am By Mark Ritson

Dismissing DTC is just as dumb as dismissing retail

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Articles
Articles
May 12, 2023 12:35 pm By Mark Ritson

Even sophisticated mass marketers need targeting

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Articles
Articles
January 19, 2023 11:08 am By Mark Ritson

Tesla is about to experience the seven perils of discounting

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Our courses

An introduction to the courses.

Alumni include:

31,000+

alumni have completed the course since its inauguration
in 2016

+ 77 NPS

Over 90% of our alumni would recommend the course

86

A global learning programme with Alumni from over 86 countries

94%

alumni feel more confident after doing the course

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