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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Consistency pays double when it comes to brand codes
Actually, it’s closer to 3x according to research from System1 and Effie. Learn why brand ...
What does the ‘junk food ad ban’ mean for marketers?
For many marketers affected by new restrictions on advertising high fat, salt and sugar ...
Distinctive brands “paint with a palette of codes,” says Mark Ritson
A distinctive palette of codes drives stronger brand performance. Learn how to build ...
Mark Ritson: Data finally shows us the “three factors” of good creative
Paul Dyson taught us that creativity is the biggest lever marketers can pull to drive ...
Brand Codes: “First, they must know it’s me”
What are brand codes and why must we use them maniacally? We take a dive into the world ...
12 reasons why Twitter’s rebrand to X is a mistake
The biggest branding move of the year is a mistake. Why Twitter’s sudden transformation ...
Toblerone’s brand image won’t be hurt by losing the Matterhorn
Removing the famous Swiss mountain from its packaging won’t stop the chocolate brand ...
How Guinness became Britain’s most popular pint
Guinness is the rare example of a brand with solid foundations in its product and brand ...
In the battle between salience and differentiation, Bothism wins
Marketers debate over salience and differentiation like they are mutually exclusive, when ...
