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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Segmentation: how to divide a market in a way that actually helps
Segmentation is one of the most misunderstood parts of marketing strategy. Too often, it ...
What is market segmentation? A strategic guide to what it is, why it matters, and how to do it
Segmentation is a key diagnostic step in the marketing process, and a surprisingly simple ...
Only crap marketers mistake stereotypes for segments
The ASA’s research into harmful gender stereotypes is spot-on, but why do marketers ...
Eight out of 10 millennials know demographics are horseshit
Millennials are no more similar to each other than they are to Gen X or Gen Z, so it’s ...
Targeting or mass marketing? The answer is both
The only way to achieve sustainable short- and long-term growth is to balance targeted ...
