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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
65% of marketers fail a basic knowledge benchmark: Ipsos
A new report confirms what Mark Ritson has been shouting about for years: training in ...
Mark Ritson: Data finally shows us the “three factors” of good creative
Paul Dyson taught us that creativity is the biggest lever marketers can pull to drive ...
Three marketing ‘tweaks’ to get the most out of a tight budget
Targeted ethnography, performance penalties and the power of IMC – key lessons for ...
Mark Ritson’s "Five Steps to Proper Advertising"
In his latest MiniMBA webinar, Mark Ritson clears up some common misunderstandings (and ...
B2B brand building – using the 95:5 rule
How Dawes’ 95:5 rule affects B2B marketing (and non-marketing stakeholders) A few years ...
This year’s ad can be a three-year investment – ask Glenmorangie
Longer-running ads are more effective, research shows, so rather than starting each year ...
What can McCain’s Grand Prix win teach us? Nothing new
The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that ...
The internet will soon need warnings for AI-generated content
AI’s strength is automating high-volume, short-term marketing activity, which means ...
There’s one true measure of marketing effectiveness: Marketing(t)
Time is the variable that most defines marketing success, because consistent growth is ...
