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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Ritson takes on Coca-Cola, Swatch, Peloton and Ferrari
Four brands in the hot seat this week. Two are success stories, and two are marketing ...
Mark talks meaningless marketing concepts, troubling margins, and what happens when you forget about differentiation
If any of the themes from this month’s roundup resonate with you, you might end up on ...
Ritson’s take on the PwC rebrand, Walmart private label and Tim Cook’s reign at Apple
Stop the press. A professional services business has pulled off a successful rebrand that ...
Mark Ritson talks Siri, Creative Directors and Coke's latest campaign
From an intelligence assistant’s complete lack of intelligence to the marketing ...
Linear TV, the marketing knowledge gap and the Metaverse
Empirical research from Mark and Ipsos pulls the cover off the marketing knowledge gap, ...
65% of marketers fail a basic knowledge benchmark: Ipsos
A new report confirms what Mark Ritson has been shouting about for years: training in ...
Influencer marketing and CEO blunders: the latest from Mark Ritson
Some of the world’s biggest, and well paid, CEOs have been up to no good... Find out why ...
Ritson on rule breaking, Starbucks' CEO and the job market
Think of Mark as your marketing agony aunt, as long as you don’t mind straight-talking, ...
Mark Ritson’s take on OpenAI, ‘maximiniflation’ and the price of beans
Because who doesn’t want to start their day with a healthy dose of Mark Ritson putting ...
