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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
What does the ‘junk food ad ban’ mean for marketers?
For many marketers affected by new restrictions on advertising high fat, salt and sugar ...
Mark Ritson: Data finally shows us the “three factors” of good creative
Paul Dyson taught us that creativity is the biggest lever marketers can pull to drive ...
Mark Ritson’s "Five Steps to Proper Advertising"
In his latest MiniMBA webinar, Mark Ritson clears up some common misunderstandings (and ...
This year’s ad can be a three-year investment – ask Glenmorangie
Longer-running ads are more effective, research shows, so rather than starting each year ...
What can McCain’s Grand Prix win teach us? Nothing new
The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that ...
Marketers need to put creativity back in its place
Creativity will be lauded this week in Cannes, but it is just one of several drivers of ...
Bud Light’s ad backlash shows the complexity of mass marketing
An endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but ...
Don’t listen to the industry sages, they’re not your ad’s target
Advertising professionals’ view of what makes a good ad is not only biased, it’s usually ...
Brand-building ads boost short-term sales, and now you can prove it
Ten years since The Long and the Short of It was published, new evidence shows that while ...
