MiniMBA Resources
All the latest news, events and marketing insights from Mark and our community
Guides
Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.
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Understanding brand positioning in competitive markets
Learn how to identify and own a distinctive position that resonates with your target audience.
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Understanding brand positioning in competitive markets
Learn how to identify and own a distinctive position that resonates with your target audience.
.png?width=300&name=Background%20(3).png)
Understanding brand positioning in competitive markets
Learn how to identify and own a distinctive position that resonates with your target audience.
Articles
Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.
Peter SumptonApr 9, 2026 1:30:00 AM3 min read
What are the 3Cs of marketing (and why do they matter)?
Stop overcomplicating brand positioning. Start with the 3Cs model and you can’t go wrong, says Mark Ritson Positioning has a ...
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Daisy TrumanApr 2, 2026 1:15:00 AM9 min read
The future of linear TV, the marketing knowledge gap and the ghost of the Metaverse
Empirical research from Mark and Ipsos pulls the cover off the marketing knowledge gap, plus the future of AI marketers, the ...
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Joe BolgerApr 1, 2026 1:15:00 AM6 min read
Sky reminds us why marketers shouldn't underestimate product improvement
Sky has begun rolling out their beefed up ‘Sky Ultimate TV’ package – demonstrating how product improvement can hold its own ...
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Case Studies
Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.
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