MiniMBA Resources
All the latest news, events and marketing insights from Mark and our community
Articles
The latest news and insights from Mark Ritson and the MiniMBA community.
Peter SumptonJun 4, 2026 6:06:41 PM4 min read
Is imperfect market research better than no market research?
Usually, yes. Learn why the goal of market research is never perfection – and why that should come as a relief Too many ...
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Daisy TrumanJun 2, 2026 6:47:49 PM7 min read
Ritson takes on Coca-Cola, Swatch, Peloton and Ferrari
Four brands in the hot seat this week. Two are success stories, and two are marketing words of warning This month Mark turns ...
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Peter SumptonMay 28, 2026 2:27:38 PM3 min read
Omnichannel marketing: the roast dinner of distribution
Like a good Sunday roast, omnichannel marketing is more than the sum of its parts. MiniMBA alumnus Peter Sumpton answers the ...
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Case Studies
See how MiniMBA is helping transform businesses and careers around the world.
Rachel MorrisFeb 11, 2026 12:15:00 AM13 min read
How one CMO used MiniMBA to win an IPA Effectiveness Award
In a four-part series with MiniMBA alumni Darren Milton, we explore how the 4Ps saved a 100-year-old brand. In part two, we ...
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Rachel MorrisDec 18, 2025 12:15:00 AM10 min read
The MiniMBA frameworks behind Rangemaster’s brilliant new ad
When we saw the new TV ad from Rangemaster, we recognised some deft brand diagnosis work at play... We reached out to MiniMBA ...
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Rachel MorrisNov 12, 2025 12:15:00 AM13 min read
How the 4Ps saved a 100-year-old brand: Boundless' CMO
In this four-part series with MiniMBA alumni Darren Milton , we look at how the marketing mix helped a legacy membership club ...
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