MiniMBA Resources
All the latest news, events and marketing insights from Mark and our community
Articles
The latest news and insights from Mark Ritson and the MiniMBA community.
Peter SumptonMay 8, 2026 4:36:46 PM7 min read
Quant vs qual is a rookie debate. Smart marketers use both
What marketers should be asking is: “what am I trying to understand, and which combination of research methods will get me ...
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Daisy TrumanApr 24, 2026 5:57:05 PM8 min read
Mark Ritson talks Siri, Creative Directors and Coke's latest campaign
From an intelligence assistant’s complete lack of intelligence to the marketing industry’s need for creative newness, Mark ...
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Peter SumptonApr 9, 2026 1:30:00 AM3 min read
What are the 3Cs of marketing (and why do they matter)?
Stop overcomplicating brand positioning. Start with the 3Cs model and you can’t go wrong, says Mark Ritson Positioning has a ...
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Case Studies
See how MiniMBA is helping transform businesses and careers around the world.
Rachel MorrisFeb 11, 2026 12:15:00 AM13 min read
How one CMO used MiniMBA to win an IPA Effectiveness Award
In a four-part series with MiniMBA alumni Darren Milton, we explore how the 4Ps saved a 100-year-old brand. In part two, we ...
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Rachel MorrisDec 18, 2025 12:15:00 AM10 min read
The MiniMBA frameworks behind Rangemaster’s brilliant new ad
When we saw the new TV ad from Rangemaster, we recognised some deft brand diagnosis work at play... We reached out to MiniMBA ...
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Rachel MorrisNov 12, 2025 12:15:00 AM13 min read
How the 4Ps saved a 100-year-old brand: Boundless' CMO
In this four-part series with MiniMBA alumni Darren Milton , we look at how the marketing mix helped a legacy membership club ...
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