MiniMBA Resources
All the latest news, events and marketing insights from Mark and our community
Articles
The latest news and insights from Mark Ritson and the MiniMBA community.
Peter SumptonSep 2, 2026, 4:36:37 PM4 min read
Segmentation: how to divide a market in a way that actually helps
Segmentation is one of the most misunderstood parts of marketing strategy. Too often, it becomes an exercise in naming customer ...
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Peter SumptonSep 2, 2026, 4:16:40 PM3 min read
The hardest part of market research is not collecting data. It is analysing it properly
Market research gives marketers one of their most valuable assets: evidence. But evidence is only useful when it is analysed ...
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Rachel MorrisAug 19, 2026, 2:48:11 PM6 min read
Brand positioning: earning relevance and difference
Positioning is one of the most misunderstood concepts in marketing. Done well, it creates clarity and focus. Done badly, it ...
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Case Studies
See how MiniMBA is helping transform businesses and careers around the world.
Rachel MorrisFeb 11, 2026, 12:15:00 AM12 min read
How one CMO used MiniMBA to win an IPA Effectiveness Award
In our two-part series with MiniMBA alumni Darren Milton, we explore how the 4Ps saved a 100-year-old brand. This time, we ...
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Rachel MorrisDec 18, 2025, 12:15:00 AM10 min read
The MiniMBA frameworks behind Rangemaster’s brilliant new ad
When we saw the new TV ad from Rangemaster, we recognised some deft brand diagnosis work at play... We reached out to MiniMBA ...
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Rachel MorrisNov 12, 2025, 12:15:00 AM13 min read
How the 4Ps saved a 100-year-old brand: Boundless' CMO
In this two-part series with MiniMBA alumni Darren Milton , we look at how the marketing mix helped a legacy membership club ...
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Webinars
Join live events with your favourite marketing professor or catch up on-demand.
MiniMBAJul 23, 2026, 11:00:00 AM4 min read
The MiniMBA in Management Open Day (on-demand)
Start ReadingMiniMBAJul 21, 2026, 10:00:00 AM5 min read
The MiniMBA in Brand Management Open Day (on-demand)
The next intake of our MiniMBA in Brand Management kicks off on 14 September. For any marketer wanting to join the virtual ...
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MiniMBAJul 14, 2026, 1:30:00 AM4 min read
The MiniMBA in Marketing Open Day (on-demand)
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