MiniMBA Resources
All the latest news, events and marketing insights from Mark and our community
Articles
The latest news and insights from Mark Ritson and the MiniMBA community.
Rachel MorrisAug 14, 2026, 3:34:16 PM12 min read
Training in marketing makes you a better marketer. Comparing the routes to becoming a better marketer.
Despite unprecedented access to tools, data and platforms, too many marketers still lack a solid grounding in the core ...
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Rachel MorrisAug 14, 2026, 3:20:51 PM8 min read
What is backwards research? The framework that stops marketing research from becoming expensive decoration
Once you have the results from your market research, what are you going to do with them? More importantly, what decisions are ...
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Rachel MorrisAug 14, 2026, 2:43:02 PM3 min read
Where AI market research could go next
Most current conversations about AI in market research focus on efficiency. Faster transcript analysis. Faster survey creation. ...
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Case Studies
See how MiniMBA is helping transform businesses and careers around the world.
Rachel MorrisFeb 11, 2026, 12:15:00 AM12 min read
How one CMO used MiniMBA to win an IPA Effectiveness Award
In our two-part series with MiniMBA alumni Darren Milton, we explore how the 4Ps saved a 100-year-old brand. This time, we ...
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Rachel MorrisDec 18, 2025, 12:15:00 AM10 min read
The MiniMBA frameworks behind Rangemaster’s brilliant new ad
When we saw the new TV ad from Rangemaster, we recognised some deft brand diagnosis work at play... We reached out to MiniMBA ...
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Rachel MorrisNov 12, 2025, 12:15:00 AM13 min read
How the 4Ps saved a 100-year-old brand: Boundless' CMO
In this two-part series with MiniMBA alumni Darren Milton , we look at how the marketing mix helped a legacy membership club ...
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Webinars
Join live events with your favourite marketing professor or catch up on-demand.
MiniMBAJul 23, 2026, 11:00:00 AM4 min read
The MiniMBA in Management Open Day (on-demand)
Start ReadingMiniMBAJul 21, 2026, 10:00:00 AM5 min read
The MiniMBA in Brand Management Open Day (on-demand)
The next intake of our MiniMBA in Brand Management kicks off on 14 September. For any marketer wanting to join the virtual ...
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MiniMBAJul 14, 2026, 1:30:00 AM4 min read
The MiniMBA in Marketing Open Day (on-demand)
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