MiniMBA Resources
All the latest news, events and marketing insights from Mark and our community
Articles
The latest news and insights from Mark Ritson and the MiniMBA community.
Peter SumptonOct 8, 2026, 12:18:39 PM9 min read
AI has made marketing execution cheaper and strategy more valuable
AI is changing the economics of marketing production, making more possible with less time and fewer resources. But greater ...
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Peter SumptonSep 22, 2026, 3:20:14 PM5 min read
The knowing-doing gap: why marketing knowledge without application is a business risk
Recognising and understanding marketing frameworks is necessary, but it does not, on its own, make someone a capable marketer. ...
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Daisy TrumanSep 18, 2026, 9:57:25 AM6 min read
Making decisions with confidence: A conversation with Yael Grushka-Cockayne
I recently sat down with Yael Grushka-Cockayne, one of ten leading professors who teach on the MiniMBA in Management. But ...
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Case Studies
See how MiniMBA is helping transform businesses and careers around the world.
Rachel MorrisFeb 11, 2026, 12:15:00 AM12 min read
How one CMO used MiniMBA to win an IPA Effectiveness Award
In our two-part series with MiniMBA alumni Darren Milton, we explore how the 4Ps saved a 100-year-old brand. This time, we ...
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Rachel MorrisDec 18, 2025, 12:15:00 AM10 min read
The MiniMBA frameworks behind Rangemaster’s brilliant new ad
When we saw the new TV ad from Rangemaster, we recognised some deft brand diagnosis work at play... We reached out to MiniMBA ...
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Rachel MorrisNov 12, 2025, 12:15:00 AM13 min read
How the 4Ps saved a 100-year-old brand: Boundless' CMO
In this two-part series with MiniMBA alumni Darren Milton , we look at how the marketing mix helped a legacy membership club ...
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Webinars
Join live events with your favourite marketing professor or catch up on-demand.
MiniMBAJul 23, 2026, 11:00:00 AM4 min read
The MiniMBA in Management Open Day (on-demand)
Start ReadingMiniMBAJul 21, 2026, 10:00:00 AM5 min read
The MiniMBA in Brand Management Open Day (on-demand)
The next intake of our MiniMBA in Brand Management kicks off on 14 September. For any marketer wanting to join the virtual ...
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MiniMBAJul 14, 2026, 1:30:00 AM4 min read
The MiniMBA in Marketing Open Day (on-demand)
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