Pitched at MBA level, taken by CMOs.

The same core content taught on MBA programmes at top business schools. More than a thousand of the alumni who have sent us feedback were C-suite or executives at the time they took it.

The average experience across a cohort runs well past a decade. Nobody spends week one defining marketing.

It is properly MBA level and well worth the investment.Marketing Director, Disney APAC

Built to fit around a full-time job.

Three to six hours a week, for twelve weeks. Ten modules, one a week, including a reading week in the middle and the optional final assessment. It's about ninety minutes of teaching in each module, then one to two hours of set reading. Another one to two hours of optional reading are available for every module for anyone who wants more.

Every module lists its running time before you buy. For example Marketing comes to fifteen hours of teaching, from an hour and five minutes for Targeting through to an hour and forty-nine for Distribution.

90% of people who start a course finish it and the access does not expire. The modules are still there whenever you need, once the course closes.

A fantastic experience where you learn so much, but still with a manageable workload, so you can actually do it in addition to your day job.Kantar

£1,949 + VAT, and you keep it forever.

Access to the videos, readings and resources runs indefinitely. The modules are updated and refilmed as case studies and relevance change, sometimes in part and sometimes in full.

It's the same price on all three courses. We never discount. If you want the full reasoning for why, it is module eight of the MiniMBA in Marketing.

You'll use it in week one.

Watch the segmentation module on Tuesday and you can use it on Wednesday. Every module stands on its own and will be directly applicable to your role or current project, you'll be amazed how quickly it reframes your thinking.

Getting to put the learnings into practice straight away with the brand plan is so invaluable.Global Head of Media Planning and Operations, Dyson

For example our alumni describe it showing up in how they run their team, or how little effort it now takes to get a plan through a manager or the board. It works hardest for people with decisions to make.

It will give your marketing thinking more structure, it's applicable to your day-by-day and will make you more confident.Brand Marketing Manager, PepsiCo

Your understanding of foundational principles will help you own the room.

Vocabulary nobody else shares is like telling colleagues they have been doing it badly.

The models and principles taught here are the core foundations of marketing, branding and management, which is the entire point of them: say segmentation, or brand architecture, or price elasticity, and your finance director and your agency and the person who runs sales have all heard those words before. Nobody has to buy into a system first.

For someone agency-side, it's a great way to truly cement yourself as a strategic client partner and elevate your role within the business.Saatchi & Saatchi

Alumni from every industry there is.

Nestlé, AstraZeneca, Barclays, the BBC, Toyota, Boots, Salesforce, Siemens, Unilever and PepsiCo all appear in the alumni list, alongside agencies, consultancies, universities and government bodies.

Case studies come from categories that everyone recognises, because a shared reference teaches significantly faster than an unfamiliar one. A segmentation is still a segmentation whether the buyer is after a tub of yoghurt or global IT infrastructure.

Gives a really comprehensive overview of marketing principles, as well as ways they can be applied in any setting.Director of Marketing, Booking.com

Marketing doesn't change because your customer has a purchase order.

Mark Ritson gets asked this more than anything else, and the answer has not shifted across twenty-five years of teaching it: a segment is a segment whether your customer is picking a jar off a shelf in Costco or chairing a procurement committee of eight. Marketing never worked differently for him depending on who was buying, and it will not work differently for you.

Cohorts have run at roughly half B2B for years. Siemens, Bosch, Oracle, AstraZeneca and Inmarsat all appear in the alumni list.

Simple, insightful and practical - this is a great course for anyone who wants to get a clear understanding of what marketing is and how to do it.Siemens Mobility

Marketing first, for almost everyone.

Marketing runs the discipline end to end, from market orientation through segmentation, targeting, positioning and price to distribution. Start there unless you have a reason not to.

Brand Management goes deeper on brand and hands you a planning process to run against your own. Management is a different subject entirely, covering leadership, decision analysis, financial management, strategy, innovation, supply chain and negotiation, taught by nine professors including Roger Martin, formerly dean of Rotman, and Barry Nalebuff, who teaches game theory at Yale and co-founded Honest Tea. Where you are in your career and role is what dictates the best choice for you.

Twelve weeks against two years.

A full MBA costs tens of thousands of pounds and takes one to two years. The MiniMBA in Marketing for example covers the same core marketing content in twelve weeks for £1,949, around your job. If you want general management at that depth, with the credential attached, the MBA wins and you should go and do one. We are not going to pretend otherwise to keep you on this page.

Practical MBA completed in less time but with real substance.British Airways

Online courses like CIM are longer and formally assessed. You carry the qualification afterwards, but not the content with you. All three MiniMBAs are CPD accredited, and if your employer has named a particular accreditation you should find out which one before choosing. Speed is where we win. Twelve weeks, and more than 90% come out saying they are more effective at the job.

The full comparison can be read here: training in marketing makes you a better marketer.

Nine in ten finish what they start.

More than 90% of alumni also come away feeling more confident and more effective at the job.

Every module has a short preview you can find on the course pages. Give them a watch rather than taking our word for any of the above.

Put yourself in the small, but powerful, minority who are properly trained in marketing. And have a lot of fun doing it.Toyota (GB)

Six months is the real price of waiting.

Two cohorts a year, April and September. The gap between them is six months of doing the job the way you are doing it now.

The launch you are briefing in March. The restructure happening now. The budget round next quarter. The hire you would make differently with a clearer view of your market. None of it pauses while you decide. Most people who defer spend the six months doing the job exactly as they were doing it. Have you assessed the risk to your role and career on what's important right now?

Access is permanent and the material gets updated.

Taking a decision now gives you peace of mind for your future.

Twenty-five years of teaching, and the awards for it.

Mark Ritson has a PhD in marketing from Lancaster and spent twenty-five years teaching MBA students at business schools in the UK, the United States and Australia. He picked up teaching prizes and awards at all of them.

The models are the standard ones, and anyone who has done an MBA or a CIM diploma will recognise them. Nobody here has invented a model in order to sell you the model. Delivery is where it differs. Twelve weeks, and a teacher who is funny on purpose.

Clear and concise learning with key modules and reading with an engaging lecturer - Mark was brilliant at making every topic entertaining!Marks & Spencer

It's rarely one thing.

Usually it is the accumulation, with nothing in the diary forcing a decision either way. Watch a module preview. Twenty minutes spent getting excited about the course content is worth more than another hour of reading about it.