TEAM TRAINING
Team Training Resources
Strategic insights, practical guides, and real-world results to help marketing leaders develop high-performing marketing teams.
Guides
Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.
Articles
Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.
Rachel Morris3 min read
65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
A new report confirms what Mark Ritson has been shouting about for years: training in marketing makes you better The gut-feel ...
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Rachel Morris13 min read
“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of ...
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MiniMBA4 min read
“More consistency within my team” – and other key challenges for CMOs
Start ReadingCase Studies
Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.
Rachel Morris13 min read
How the 4Ps saved a 100-year-old brand: Boundless’ CMO on the impact of MiniMBA
In this four-part series with MiniMBA alumni Darren Milton , we look at how the marketing mix helped a legacy membership club ...
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Rachel Morris11 min read
From “cost-centre” to marketing powerhouse: Goodman Fielder
New Zealand’s largest FMCG company has transformed their approach to marketing – winning ground in market share, profitability ...
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Rachel Morris9 min read
How one CMO is bringing creativity back to New Zealand with MiniMBA
MiniMBA delivers Golden Age marketing “in a package,” says Goodman Fielder CMO Frankie Coulter Veteran marketer Frankie Coulter ...
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10,000+
have taken MiniMBA as part of a team
77 NPS+
over 90% of our alumni would recommend the course
95%
felt more positive about their employer as a result
95%
of alumni feel more confident and effective
Why teams
chose MiniMBA
chose MiniMBA
Why enroll your team?
MiniMBA helps marketing and brand teams grow capability, confidence and strategic impact. Here’s what makes it the go-to choice for 30,000+ marketers worldwide.
Immediate impact
Designed for real-world application from day one
Global recognition
Trusted by over 31,000 marketers in 60+ countries
Team alignment
Build shared language and confidence across teams and departments
Taught by experts
Taught by Professor Mark Ritson and top global educators
MiniMBA for teams
Build a world-class marketing department with
MiniMBA training for teams of 5+








