The next intake of our MiniMBA in Brand Management kicks off on 13 April. For any marketer wanting to join the virtual classroom this year, we ran an online Open Day – catch up now on-demand
Led by your favourite professor of marketing, Mark Ritson, the session covered all the essential information you need on the MiniMBA in Brand Management – who it’s for, what it involves, and why so many marketers love it.
If you’re considering investing in some marketing training for yourself, or your team, this is a must watch.
Not got time for the full session right now? We’ve pulled together a five-minute summary of the key points below...
Why Mark Ritson?
Mark Ritson has become one of the best-known names in marketing thanks to his straight-talking, entertaining, sometimes contrarian columns in ADWEEK, The Drum and Marketing Week. But he’s got the chops to back it up.
He’s taught on MBA programmes at MIT Sloan, London Business School, the University of Melbourne and the University of Minnesota – winning multiple teaching prizes along the way.
Though what makes Mark uniquely qualified to teach brand management is his work outside of the classroom.
He has consulted for some of the world’s biggest brands, including Baxter, Loewe, McKinsey, PepsiCo, Subaru, De Beers, Donna Karan New York, Sephora and Unilever (to name drop a few).
That means each lesson is peppered with real-life business case studies – and supplemented with bi-weekly Q&As where Mark can draw on decades of hands-on brand consultancy experience to answer your particular questions and conundrums. This is not a theoretical course.
(And he’s quite funny too.)
Why MiniMBA in Brand Management?
A full MBA will set you back two years, $100k+ and you’ll only get to brand management in the second year, as an elective. Most brand managers don’t need or want the whole shebang.
When Mark Ritson created the MiniMBA in Brand Management, he took his prize-winning MBA brand elective and put it online – so that working marketers could get MBA-level brand training at a fraction of the cost and time commitment.
It delivers, in Mark’s inimitable teaching style, the core lessons of brand management in 12 weeks for roughly £2k.
Modules are online, on-demand and require 4-6 hours of study per week, fit in however you like around your schedule.
Finally – and frankly – it’s the best brand management training in the world. It’s better than CIM, LinkedIn Learning, or even a MA in marketing. 100% of people who have taken the MiniMBA in Brand Management said it was better than any previous marketing training they had done.
What will I learn on the MiniMBA in Brand Management?
Across 10 modules, you’ll learn applied brand management. The course begins with the what and the why of brand, the science of brand management and ‘diagnosing’ your brand through consumer research.
Next, you’ll move on to brand strategy, including effective brand positioning and objective-setting.
You’ll also learn about brand architecture – how to grow and diversify – and the tactical levers of product development, pricing, distribution and communications.
Finally, in module 10, you’ll learn everything you need to know about budgeting and tracking for successful brand growth.
As you progress through each module, you also have the option to take part in a brand simulator, which puts you at the head of a fictional brand. Surprisingly fun (and very addictive), the brand simulator is a great sandbox to test your learning – and bring all the different parts of the course together to find out whether you’ll grow or plummet the share price.
By the end of the MiniMBA in Brand Management, you will have everything you need to successfully manage a brand. It’s a complete, ready-to-apply training that will make you immediately better at your job.
Is the course right for me?
If you have ‘brand’ in your job itle, this course is for you. If you are a marketer who is involved in branding, or wants to be, this course is also for you.
The other group that gets a lot out of the MiniMBA in Brand Management is senior creatives who want a more strategic grasp of brand and ‘the big picture.’
A typical class makeup is fairly senior. 40% are Head of Department level or above, and 20% of those are C-Suite, Partners or VPs. But if you work in brand and want to be better, the MiniMBA in Brand Management is for you.
The only exception is if you’re fresh out of university or in an entry level role. You are certainly welcome on the course. But to get the most out of it, Mark’s advice is to get a few years’ experience under your belt first. Again, this is not a theoretical course. It’s about gaining practical knowledge that you can apply in your work immediately.
MiniMBA learners represent over 20 countries and every major industry, from FMCG to Pharma and Education.
What are the course benefits?
The MiniMBA in Brand Management makes you a better brand manager. Immediately on completing the course, 87% felt more effective as a result of the MiniMBA
And long term, we see alumni go on to do great things. Check out some MiniMBA case studies to see how graduates are applying their training in the real world.
MiniMBA is also designed – very deliberately – to fit in and around the lives of busy working marketers. People study at the gym, pushing prams, between meetings, on the train or wherever else they can find a spare moment.
- 87% said studying was convenient
- +74 NPS
To hear more about what you’ll get from the MiniMBA in Brand Management and for a full breakdown of course modules, how the platform and brand simulator work, additional resources and some FAQs, watch the full open day with Mark Ritson.
You’ll also hear some of your questions answered in a follow-on Q&A with live attendees.
Find out more about MiniMBA in Brand Management training with Mark Ritson. Or secure your place on the next course – book now.