The next intake of our MiniMBA in Marketing kicks off on 7 April. For any marketer wanting to join the virtual classroom this year, we ran an online Open Day – catch up now on-demand
Led by your favourite professor of marketing, Mark Ritson, the session covered all the essential information you need on the MiniMBA in Marketing – who it’s for, what it involves, and why so many marketers love it.
If you’re considering investing in some marketing training for yourself, or your team, this is a must watch.
Not got time for the full session right now? We’ve pulled together a five-minute summary of the key points below...
Why Mark Ritson?
Mark Ritson has become one of the best-known names in marketing thanks to his straight-talking, entertaining, sometimes contrarian columns in ADWEEK, The Drum and Marketing Week. But he’s got the chops to back it up.
He’s taught on MBA programmes at MIT Sloan, London Business School, the University of Melbourne and the University of Minnesota – winning multiple teaching prizes along the way.
Though what makes Mark uniquely qualified to teach marketers marketing is his continuing work outside of the classroom.
He has consulted for some of the world’s biggest brands, including Baxter, Loewe, McKinsey, PepsiCo, Subaru, De Beers, Donna Karan New York, Sephora and Unilever (to name drop a few).
That means each lesson is peppered with real-life business case studies – and supplemented with bi-weekly Q&As where Mark can draw on decades of hands-on experience to answer your particular questions and conundrums. This is not a theoretical course.
(And he’s quite funny too.)
Why MiniMBA in Marketing?
When Mark Ritson created the MiniMBA 10 years ago, he took his core, prize-winning MBA teaching from top business schools and put it online – so that working marketers could get MBA-level training at a fraction of the cost and time commitment.
If you don’t want or need a full MBA (and most marketers don’t), you don’t have to spend $100k on a two-year, full-time, in-person degree.
If you just want a proper training in marketing and to be more effective in your role, MiniMBA takes the core marketing parts of an MBA (around 10% of the overall curriculum) and delivers them in 12 weeks for roughly £2k GBP.
Modules are online, on-demand and require 4-6 hours of study per week, fit in however you like around your schedule.
Across 10 modules, you’ll learn the fundamentals of marketing excellence. The course begins with market research and ‘diagnosing’ your brand, before moving onto marketing strategy and effective objective-setting.
Then, you’ll tackle the art of strategic execution, aka the 4Ps: product, pricing, promotion and distribution.
At the end of the course, there is an optional – surprisingly fun – exam to help you bring all that knowledge together.
By the end of your MiniMBA training, you’ll be able to write and execute a complete marketing plan that is strategic, measurable and methodologically sound.
Finally – and frankly – it’s the best training in marketing there is. It’s better than CIM, LinkedIn Learning, Coursera, or even a postgraduate diploma in marketing.
100% of people who have taken the MiniMBA in Marketing said it was better than any previous marketing training they had done.
Is the course right for me?
If you work in marketing, or around marketing at a senior level, yes.
A typical class makeup is fairly senior. Around 40% are VP, Business Owner or Senior Marketers. And 50% are manager level. But if you work in marketing and want to be better, the MiniMBA in Marketing is for you.
The only exception is if you’re fresh out of university or in an entry level role. You are certainly welcome on the course. But to get the most out of it, Mark’s advice is to get a few years’ experience under your belt first. Again, this is not a theoretical course. It’s about gaining practical knowledge that you can apply in your work immediately.
MiniMBA learners represent every major industry and over 30 countries, with an even 50/50 B2C/B2B split (although if you join the course, you’ll soon learn why the idea of B2B vs B2C marketing is a myth).
What are the course benefits?
The MiniMBA in Marketing makes you a better marketer. Immediately on completing the course, participants said:
- 87% felt more effective as a result of the MiniMBA
- 92% felt more confident
And long term, we see alumni go on to do great things. Check out some MiniMBA case studies to see how graduates are applying their training in the real world.
MiniMBA is also designed – very deliberately – to fit in and around the lives of busy working marketers. People study at the gym, pushing prams, between meetings, on the train or wherever else they can find a spare moment.
- 86% said studying was convenient
- +84 NPS
To hear more about what you’ll get from the MiniMBA in Marketing and for a full breakdown of course modules, how the platform works, the exam, additional resources and some FAQs, watch the full open day with Mark Ritson.
You’ll also hear some of your questions answered in a follow-on Q&A with live attendees.
Find out more about MiniMBA in Marketing training with Mark Ritson. Or secure your place on the next course – book now.