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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
The hardest part of market research is not collecting data. It is analysing it properly
Market research gives marketers one of their most valuable assets: evidence. But evidence ...
Brand strategy framework: how strong brands plan for growth
Brand strategy is not a creative exercise. It's a commercial one, and the distinction ...
Market research: improving decisions by reducing risk
Most research projects start with a kick-off meeting. Someone books a room, opens a blank ...
What is backwards research? The framework that stops marketing research from becoming expensive decoration
Once you have the results from your market research, what are you going to do with them? ...
Where AI market research could go next
Most current conversations about AI in market research focus on efficiency. Faster ...
How market research uncovers hidden customer pain points
Market research is a fundamental part of creating a market-oriented business, but it can ...
Ethnography: stop hiding behind the numbers
While numbers offer safety and scalability, they don't tell the full story. Discover why ...
Is imperfect market research better than no market research?
Usually, yes. Learn why the goal of market research is never perfection – and why that ...
Quant vs qual is a rookie debate. Smart marketers use both
What marketers should be asking is: “what am I trying to understand, and which ...
