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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Why take MiniMBA as a team? Confused.com CMO Geoff Bull on looking beyond tactics, shared frameworks and building strategic confidence
When CMO Geoff Bull enrolled on the MiniMBA in Marketing, he was looking for a framework ...
“Why capability building is a priority for CMOs in 2026” – three marketing leaders weigh in
AI, a loss of marketing ‘training grounds’ and ever-evolving ways to reach your ...
65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
A new report confirms what Mark Ritson has been shouting about for years: training in ...
“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their ...
“More consistency within my team” – and other key challenges for CMOs
“Driving effectiveness” – and more top priorities for CMOs
Why more businesses are turning to MiniMBA to overcome the key challenges and skills gaps ...
“Be more customer-centric” – and other key challenges CMOs face in their organisation
Why more businesses are turning to MiniMBA to overcome the key challenges and skills gaps ...
"A more strategic approach to marketing" – and other top challenges for CMOs
Why more businesses are turning to MiniMBA to overcome the key challenges and skills gaps ...
