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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
More than half of marketers don't know what media neutrality means
When measurable channels mislead decisions, media neutrality is the answer – but ...
65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
A new report confirms what Mark Ritson has been shouting about for years: training in ...
