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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Bud Light’s ad backlash shows the complexity of mass marketing
An endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but ...
Don’t listen to the industry sages, they’re not your ad’s target
Advertising professionals’ view of what makes a good ad is not only biased, it’s usually ...
Brand-building ads boost short-term sales, and now you can prove it
Ten years since The Long and the Short of It was published, new evidence shows that while ...
A new marketing phase is resulting in empty but effective advertising
Those who criticise inauthentic advertising with no deeper meaning miss how perfect it is ...
Marketers, like chancellors, need time in the job to succeed
Short tenures engender short-term thinking, as the UK economy currently demonstrates. To ...
P&G and Coke’s pandemic performances prove it: You don’t cut ad spend in a crisis
Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. ...
The seven things marketers need to know in order to answer The Question
Right-minded marketers understand the need for long-term brand building investment, but ...
‘Bothism’ is the cure for marketers’ fascination with pointless conflict
Marketing theory is a constant battle between opposing viewpoints, but an open mind and ...
