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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
A new marketing phase is resulting in empty but effective advertising
Those who criticise inauthentic advertising with no deeper meaning miss how perfect it is ...
Marketers, like chancellors, need time in the job to succeed
Short tenures engender short-term thinking, as the UK economy currently demonstrates. To ...
P&G and Coke’s pandemic performances prove it: You don’t cut ad spend in a crisis
Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. ...
The seven things marketers need to know in order to answer The Question
Right-minded marketers understand the need for long-term brand building investment, but ...
‘Bothism’ is the cure for marketers’ fascination with pointless conflict
Marketing theory is a constant battle between opposing viewpoints, but an open mind and ...
