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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Mark Ritson’s take on Gucci, the McRib and the junk food ad ban
Your bi-weekly round-up of the very best columns, features and excerpts from the ...
Ritson on tactification, Chalamet and the death of cinema
Catch up on Mark Ritson’s latest opinion pieces in as long as it takes you to make a cup ...
Ritson on BA's baffling new ad and the power of doing nothing
We’ve packaged up Mark’s latest wisdom in one spot – whether you’ve got five minutes or ...
