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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study

In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category

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Read now:“How to build better agency partnerships” – according to experts on both sides

From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships

Latest articles

Mark Ritson13 min read

‘Funnel juggling’ is the answer to marketing effectiveness

It’s well established that brands need both long- and short-term marketing to be ...

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Mark Ritson8 min read

Targeting or mass marketing? The answer is both

The only way to achieve sustainable short- and long-term growth is to balance targeted ...

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Peter SumptonApr 9, 2026 1:30:00 AM3 min read

What are the 3Cs of marketing (and why do they matter)?

Stop overcomplicating brand positioning. Start with the 3Cs model and you can’t go wrong, says Mark Ritson Positioning has a ...

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Daisy TrumanApr 2, 2026 1:15:00 AM9 min read

The future of linear TV, the marketing knowledge gap and the ghost of the Metaverse

Empirical research from Mark and Ipsos pulls the cover off the marketing knowledge gap, plus the future of AI marketers, the ...

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Joe BolgerApr 1, 2026 1:15:00 AM6 min read

Sky reminds us why marketers shouldn't underestimate product improvement

Sky has begun rolling out their beefed up ‘Sky Ultimate TV’ package – demonstrating how product improvement can hold its own ...

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