MiniMBA in Brand Management: Virtual Open Day
Tuesday 21 July | 10:00am BST
Brand management done properly is a specific discipline. Not a collection of tactics. Positioning, brand architecture, distinctive assets, long-term growth. The full picture, in the right order, with frameworks that hold up when the budget conversation gets difficult.
Join Mark Ritson live for a direct look at what the course covers and how it works. If you're considering the programme, the Open Day is where you decide.
The session covers:
- What the course actually teaches, from segmentation and positioning through to brand architecture, distinctive assets, and commercial brand strategy
- How the MiniMBA is structured across 12 weeks, including what the lectures, case studies, and final exam look like
- How marketers from Suntory, Waterford Whisky, General Mills and beyond have used the frameworks in real roles
The session ends with a live Q&A. Bring your questions.
Don't worry if you can't make it, register and we'll send you the recording after the session.
