Blog Post by Mark Ritson
Mark Ritson9 min read
There’s one true measure of marketing effectiveness: Marketing(t)
Time is the variable that most defines marketing success, because consistent growth is ...
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Mark Ritson13 min read
Copy KitKat on your quest for ‘double D marketing’
Tight positioning, a respected brand heritage and refusal to overcomplicate things means ...
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Mark Ritson10 min read
Häagen-Dazs and BBH rekindling their flame has got me excited
The ice cream brand and its famed agency achieved one of the great UK product launches 30 ...
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Mark Ritson13 min read
Badly designed surveys don’t promote sustainability, they harm it
Brands love reported data that shows people care about sustainable consumption, but these ...
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Mark Ritson8 min read
Synthetic data is suddenly making very real ripples
Ready for the era of synthetic data? The implications for strategy and execution could be ...
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Mark Ritson8 min read
Brand diagnosis is the brand manager’s first job, so prioritise it
Marketers have lost sight of proper research into what drives brand successes and ...
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Mark Ritson4 min read
12 reasons why Twitter’s rebrand to X is a mistake
The biggest branding move of the year is a mistake. Why Twitter’s sudden transformation ...
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Mark Ritson8 min read
Dismissing DTC is just as dumb as dismissing retail
Direct-to-consumer brands failed to disrupt traditional retail, but that doesn’t mean you ...
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Mark Ritson6 min read
Eight out of 10 millennials know demographics are horseshit
Millennials are no more similar to each other than they are to Gen X or Gen Z, so it’s ...
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