Blog Post by Mark Ritson
Mark Ritson9 min read
Look at your brand from the customer’s perspective, not the other way round
Responses to the Queen’s death show marketers think brands have a place in consumers’ ...
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Mark Ritson8 min read
P&O is the rare reputation crisis that really does matter
The damage P&O Cruises has suffered from P&O Ferries’ mistakes cuts to the core ...
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Mark Ritson13 min read
For Omega and Swatch, the rewards of co-branding could be astronomical
Far from cannibalising Omega’s luxury sales, the collaboration with Swatch on the £200 ...
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Mark Ritson13 min read
An ethnography of pricing: How and why marketers should put up prices
Inflation means price increases are marketing’s number-one priority for 2022. But how ...
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Mark Ritson10 min read
Good purpose, bad purpose: Marketers shouldn’t oversimplify the arguments
Brand purpose campaigns underperform ‘traditional’ marketing on average, but for the ...
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Mark Ritson16 min read
The horror of marketers’ strategic bankruptcy is about to be laid bare
As the Better Briefs Project will reveal this week, 90% of marketers fail to brief ...
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Mark Ritson7 min read
If your distinctive brand assets are exclusively visual it’s time to come to your (other) senses
Visual cues are all very well but don’t forget the other four senses when developing ...
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Mark Ritson10 min read
If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes
Those questioning the updates to Heinz’s slogan and the British Rail logo miss the ...
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Mark Ritson9 min read
Tom Kerridge’s prices aren’t a rip-off if they’re what the market will pay
Forget worshipping at the altar of revenue. Marketers who take a leaf out of Tom ...
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