Blog Post by Peter Sumpton
Peter Sumpton4 min read
Is imperfect market research better than no market research?
Usually, yes. Learn why the goal of market research is never perfection – and why that ...
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Peter Sumpton3 min read
Omnichannel marketing: the roast dinner of distribution
Like a good Sunday roast, omnichannel marketing is more than the sum of its parts. ...
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Peter Sumpton7 min read
Quant vs qual is a rookie debate. Smart marketers use both
What marketers should be asking is: “what am I trying to understand, and which ...
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Peter Sumpton3 min read
What are the 3Cs of marketing (and why do they matter)?
Stop overcomplicating brand positioning. Start with the 3Cs model and you can’t go wrong, ...
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Peter Sumpton4 min read
Consistency pays double when it comes to brand codes
Actually, it’s closer to 3x according to research from System1 and Effie. Learn why brand ...
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