Three courses, one method. Pick the one that fits where you are
Marketing, Brand, and Management. Taught by Mark Ritson and a faculty of world-class professors, to over 40,000 marketers at the world's biggest brands
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"The MiniMBA delivers what modern marketing actually needs: principled rigor, data-led thinking, and practical frameworks I could confidently embed across my team."
"I genuinely challenge you to find a more credible, engaging and rewarding brand management course available anywhere"
"Mark Ritson takes the fundamentals of how marketing actually works and turns them into clear, practical frameworks you can use immediately"
"The best part of the MiniMBA is the way Mark has consolidated an entire discipline into a simplified framework. There is real clarity to the way complicated topics are distilled into simple language and learning"
"The impact has been significant. We now have a playbook that unites us, promotes a strategic approach to challenges and opportunities, and brings real clarity to how we operate."
"It’s highly practical, deeply applied, and made me a better marketer. Add in Mark's humor and energy, it’s outstanding continuing education no matter how senior you are."
Marketing or Brand Management?
The full discipline of marketing, in the order it's supposed to be done. Market orientation, research, segmentation. Targeting, positioning, objectives. The four Ps. Ten modules with Mark Ritson covering what a top business school covers in its core marketing module, built for working marketers, not students.
For working marketers with a few years in who want the full framework, not another tactics course.
"I've learned more in 2 months with Mark Ritson than I did 10 years of strategising and planning campaigns in marketing and advertising agencies." - APAC Education Lead, LinkedIn
Brand as a discipline. Brand diagnosis, positioning, codes, architecture, objectives, tactical execution, budgeting, tracking. The rigour most brand managers spend years piecing together on the job, taught as a complete framework in ten modules with Mark Ritson.
For brand managers and senior marketers who already know brand matters and want the framework that holds up under scrutiny. Around 30% of Marketing alumni go on to do this one.
"I genuinely challenge you to find a more credible, engaging and rewarding brand management course available anywhere." — Global Brand Manager, Toyota
The MiniMBA in Management is ten modules from ten professors at the world's leading business schools, on the disciplines that run the boardroom: finance, strategy, negotiation, decision analysis, organisational behaviour, leadership.
For senior marketers moving into general management, or who need the fluency to hold their own with the C-suite.
"If you were looking for business concepts to be delivered in a meaningful and accessible way - this is the right course for you. If you work in marketing and want to talk the language of C-suite, then this is the place to start." — Global Marketing Manager, UBT
What could you do with a more effective, confident and inspired team?
Individually, MiniMBA is about becoming the best marketer you can be. Collectively, it’s about creating a common language, a common process and a common understanding – not just of how to do marketing properly, but why.
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