Know exactly where your marketing team's capability stands

 Most organisations can measure campaign performance. Few can measure marketing capability. 

The MiniMBA Capability Assessment helps organisations establish a measurable baseline of marketing capability before and after learning programmes.

Learn what the assessment measures, how it works, and the insights it provides to help organisations understand where capability is strongest and where it can be developed.

This guide includes:

• An introduction to the MiniMBA Capability Assessment
• The research behind the need for capability measurement
• The five marketing competency areas it measures
• An illustrative example of capability improvement data
• How organisations use assessment data to evidence learning impact

Please note: this guide provides an overview of the Capability Assessment. It does not include access to the assessment itself.