Helen Edwards is a leading consultant on brand positioning and brand strategy. She has an MBA from London Business School, a PhD in Marketing and is an Adjunct Professor of Marketing at London Business School teaching the MBA Brand Management elective and executive education.
On top of all that she’s (deep breath) an award-winning business columnist for Marketing Week, Chair of the UK Effies Council, a judge for the Marketing Week Top 100, and a regular keynote speaker on marketing best practice, the power of brands, consumer behaviour and business growth.
Her latest book focuses on counterintuitive new ways to come at innovation: ‘From Marginal to Mainstream: why tomorrow’s brand growth will come from the fringes – and how to get there first’ (Kogan Page 2023). She’s also written ‘Creating Passion Brands: how to build emotional brand connection with customers’, and has contributed chapters to both ‘The Definitive Book of Branding’ and ‘Eat your Greens: Fact-based thinking to improve your brand’s health’.
She has over 20 years’ experience as a practitioner, with clients including: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella. And now, alongside nine other remarkable business professors from all over the world, Helen is going to be sharing her experience and expertise to help you start your own management adventure.
