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MiniMBA 15 June 2026 < 1 min read

Register now: Appreciating Audio with Mark Ritson

Appreciating Audio: why radio & podcasts deserve more attention
0:51

  Tuesday 30 June,  10.00AM BST

  Online

 

Radio and podcasts reach billions of people. And yet most media plans treat them as afterthoughts

In his upcoming webinar session, Mark Ritson will draw on marketing science and global campaign evidence to examine how audio builds mental availability, how it amplifies results when it runs alongside other channels – and why the standard arguments for deprioritising audio no longer hold up under scrutiny.

You will leave with a clearer view of where audio fits in a balanced media strategy and a sharper set of questions to ask of your current media plan.


Can't make it? Register and we'll send you the recording after the session.

Register here to secure your place or click the link below:


 APPRECIATING AUDIO
 Tuesday 30 June, 10am BST

 

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