Tuesday 21 July, 10.00AM BST
Online
Before enrolment closes for the next MiniMBA in Brand Management, Professor Mark Ritson opens the doors for a behind-the-scenes look at the course – and to answer your questions
Join Mark Ritson live for a direct look at what the course covers and how it works. If you're considering the MiniMBA in Brand Management programme, this Open Day is for you.
The session ends with a live Q&A, so bring your questions along.
The session covers:
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What the course actually teaches, from segmentation and positioning through to brand architecture, distinctive assets, and commercial brand strategy
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How the MiniMBA is structured across 12 weeks, including what the lectures, case studies, and final exam look like
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How marketers from Suntory, Waterford Whisky, General Mills and beyond have used the frameworks in real roles
Can't make it? Register and we'll send you the recording after the session.