Webinar On Demand: Appreciating Audio with Mark Ritson

Radio and podcasts reach billions of people. And yet most media plans treat them as afterthoughts.

In this session, Mark Ritson draws on marketing science and global campaign evidence to examine how audio builds mental availability, how it amplifies results when it runs alongside other channels – and why the standard arguments for deprioritising audio no longer hold up under scrutiny.

You will leave with a clearer view of where audio fits in a balanced media strategy and a sharper set of questions to ask of your current media plan.