Blog Post by Rachel Morris
Rachel Morris8 min read
“The zenith of my marketing knowledge? Get a jingle" – Mark Ritson shares new evidence on audio effectiveness
Mark Ritson digs into new global research from System1 on the surprising power of audio – ...
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Rachel Morris3 min read
“Why capability building is a priority for CMOs in 2026” – three marketing leaders weigh in
AI, a loss of marketing ‘training grounds’ and ever-evolving ways to reach your ...
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Rachel Morris2 min read
Audio boosts campaign profit by 75%, says global effectiveness study
A landmark global effectiveness report reveals that audio, as part of your media mix, can ...
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Rachel Morris3 min read
65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
A new report confirms what Mark Ritson has been shouting about for years: training in ...
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Rachel Morris5 min read
What does the ‘junk food ad ban’ mean for marketers?
For many marketers affected by new restrictions on advertising high fat, salt and sugar ...
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Rachel Morris6 min read
How to write brand objectives that set strategic direction
Brand goals are not the same as brand objectives – and understanding the difference is ...
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Rachel Morris7 min read
Stop using generic funnels – here’s how to build your own
Learn how to build a custom marketing funnel that reflects your real customer journey – ...
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Rachel Morris7 min read
The missing step in marketing plans: brand diagnosis
Marketers who respect brand DNA gain an edge the rest of the market can’t replicate. ...
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Rachel Morris8 min read
Objective setting is the most important part of the marketing journey
“Without clear objectives, it’s not strategy,” says Mark Ritson That might sound like ...
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