Blog Post by Rachel Morris
Rachel Morris6 min read
Brand positioning: earning relevance and difference
Positioning is one of the most misunderstood concepts in marketing. Done well, it creates ...
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Rachel Morris7 min read
Omnichannel marketing: strategy before systems
Most omnichannel projects start with a platform decision. A new CRM, a customer data ...
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Rachel Morris7 min read
Brand strategy framework: how strong brands plan for growth
Brand strategy is not a creative exercise. It's a commercial one, and the distinction ...
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Rachel Morris9 min read
Market research: improving decisions by reducing risk
Most research projects start with a kick-off meeting. Someone books a room, opens a blank ...
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Rachel Morris8 min read
What is market segmentation? A strategic guide to what it is, why it matters, and how to do it
Segmentation is a key diagnostic step in the marketing process, and a surprisingly simple ...
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Rachel Morris8 min read
Why take MiniMBA as a team? Confused.com CMO Geoff Bull on looking beyond tactics, shared frameworks and building strategic confidence
When CMO Geoff Bull enrolled on the MiniMBA in Marketing, he was looking for a framework ...
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Rachel Morris8 min read
“The zenith of my marketing knowledge? Get a jingle" – Mark Ritson shares new evidence on audio effectiveness
Mark Ritson digs into new global research from System1 on the surprising power of audio – ...
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Rachel Morris3 min read
“Why capability building is a priority for CMOs in 2026” – three marketing leaders weigh in
AI, a loss of marketing ‘training grounds’ and ever-evolving ways to reach your ...
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Rachel Morris2 min read
Audio boosts campaign profit by 75%, says global effectiveness study
A landmark global effectiveness report reveals that audio, as part of your media mix, can ...
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