Blog Post by Daisy Truman
Daisy Truman7 min read
Ritson takes on Coca-Cola, Swatch, Peloton and Ferrari
Four brands in the hot seat this week. Two are success stories, and two are marketing ...
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Daisy Truman8 min read
Mark talks meaningless marketing concepts, troubling margins, and what happens when you forget about differentiation
If any of the themes from this month’s roundup resonate with you, you might end up on ...
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Daisy Truman8 min read
Ritson’s take on the PwC rebrand, Walmart private label and Tim Cook’s reign at Apple
Stop the press. A professional services business has pulled off a successful rebrand that ...
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Daisy Truman8 min read
Mark Ritson talks Siri, Creative Directors and Coke's latest campaign
From an intelligence assistant’s complete lack of intelligence to the marketing ...
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Daisy Truman9 min read
Linear TV, the marketing knowledge gap and the Metaverse
Empirical research from Mark and Ipsos pulls the cover off the marketing knowledge gap, ...
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Daisy Truman8 min read
Influencer marketing and CEO blunders: the latest from Mark Ritson
Some of the world’s biggest, and well paid, CEOs have been up to no good... Find out why ...
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Daisy Truman7 min read
Ritson on rule breaking, Starbucks' CEO and the job market
Think of Mark as your marketing agony aunt, as long as you don’t mind straight-talking, ...
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Daisy Truman7 min read
Mark Ritson’s take on OpenAI, ‘maximiniflation’ and the price of beans
Because who doesn’t want to start their day with a healthy dose of Mark Ritson putting ...
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Daisy Truman6 min read
Mark Ritson’s take on Gucci, the McRib and the junk food ad ban
Your bi-weekly round-up of the very best columns, features and excerpts from the ...
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