Blog Post by Daisy Truman
Daisy Truman9 min read
The future of linear TV, the marketing knowledge gap and the ghost of the Metaverse
Empirical research from Mark and Ipsos pulls the cover off the marketing knowledge gap, ...
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Daisy Truman8 min read
Influencer marketing and CEO blunders from McDonald's, Unilever and WWP
Some of the world’s biggest, and well paid, CEOs have been up to no good... Find out why ...
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Daisy Truman7 min read
Mark Ritson talks rule breaking, Starbucks’ CEO and the marketing job market
Think of Mark as your marketing agony aunt, as long as you don’t mind straight-talking, ...
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Daisy Truman7 min read
Mark Ritson’s take on OpenAI, ‘maximiniflation’ and the price of beans
Because who doesn’t want to start their day with a healthy dose of Mark Ritson putting ...
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Daisy Truman6 min read
Mark Ritson’s take on Gucci, the McRib and the junk food ad ban
Your bi-weekly round-up of the very best columns, features and excerpts from the ...
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Daisy Truman5 min read
Mark Ritson on tactification, Timothée Chalamet and the death of cinema
Catch up on Mark Ritson’s latest opinion pieces in as long as it takes you to make a cup ...
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Daisy Truman6 min read
Mark Ritson on BA’s baffling new ad, slogan self-sabotage and the power of “doing nothing”
We’ve packaged up Mark’s latest wisdom in one spot – whether you’ve got five minutes or ...
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