Blog Post by Daisy Truman
Daisy Truman6 min read
Making decisions with confidence: A conversation with Yael Grushka-Cockayne
I recently sat down with Yael Grushka-Cockayne, one of ten leading professors who teach ...
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Daisy Truman8 min read
Mark Ritson is let loose at Cannes Lions 2026
If you live under a rock or don’t have LinkedIn (because they are the same thing these ...
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Daisy Truman9 min read
Mark talks OpenAI’s new CMO, Duolingo and the World Cup dynamic pricing
World Cup summer has started, what a time to be alive. But what team is Mark rooting for? ...
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Daisy Truman7 min read
Ritson takes on Coca-Cola, Swatch, Peloton and Ferrari
Four brands in the hot seat this week. Two are success stories, and two are marketing ...
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Daisy Truman8 min read
Mark talks meaningless marketing concepts, troubling margins, and what happens when you forget about differentiation
If any of the themes from this month’s roundup resonate with you, you might end up on ...
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Daisy Truman8 min read
Ritson’s take on the PwC rebrand, Walmart private label and Tim Cook’s reign at Apple
Stop the press. A professional services business has pulled off a successful rebrand that ...
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Daisy Truman8 min read
Mark Ritson talks Siri, Creative Directors and Coke's latest campaign
From an intelligence assistant’s complete lack of intelligence to the marketing ...
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Daisy Truman9 min read
Linear TV, the marketing knowledge gap and the Metaverse
Empirical research from Mark and Ipsos pulls the cover off the marketing knowledge gap, ...
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Daisy Truman8 min read
Influencer marketing and CEO blunders: the latest from Mark Ritson
Some of the world’s biggest, and well paid, CEOs have been up to no good... Find out why ...
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