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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Dismissing DTC is just as dumb as dismissing retail
Direct-to-consumer brands failed to disrupt traditional retail, but that doesn’t mean you ...
Eight out of 10 millennials know demographics are horseshit
Millennials are no more similar to each other than they are to Gen X or Gen Z, so it’s ...
Marketers need to put creativity back in its place
Creativity will be lauded this week in Cannes, but it is just one of several drivers of ...
Welcome to IMGFUCK: Seven steps to kicking your price-promotion addiction
Escaping dependence on price promotions is a tough challenge, but it’s achievable with ...
Bud Light’s ad backlash shows the complexity of mass marketing
An endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but ...
Brands’ biggest AI opportunity is in making customers believe the bullshit
Artificial intelligence is mostly a distraction from marketing fundamentals – unless you ...
Even sophisticated mass marketers need targeting
Targeting is one of the biggest challenges most marketers now face. Not despite the ...
Toblerone’s brand image won’t be hurt by losing the Matterhorn
Removing the famous Swiss mountain from its packaging won’t stop the chocolate brand ...
Don’t listen to the industry sages, they’re not your ad’s target
Advertising professionals’ view of what makes a good ad is not only biased, it’s usually ...
