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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Synthetic data is suddenly making very real ripples
Ready for the era of synthetic data? The implications for strategy and execution could be ...
Brand diagnosis is the brand manager’s first job, so prioritise it
Marketers have lost sight of proper research into what drives brand successes and ...
12 reasons why Twitter’s rebrand to X is a mistake
The biggest branding move of the year is a mistake. Why Twitter’s sudden transformation ...
Dismissing DTC is just as dumb as dismissing retail
Direct-to-consumer brands failed to disrupt traditional retail, but that doesn’t mean you ...
Eight out of 10 millennials know demographics are horseshit
Millennials are no more similar to each other than they are to Gen X or Gen Z, so it’s ...
Marketers need to put creativity back in its place
Creativity will be lauded this week in Cannes, but it is just one of several drivers of ...
Welcome to IMGFUCK: Seven steps to kicking your price-promotion addiction
Escaping dependence on price promotions is a tough challenge, but it’s achievable with ...
Bud Light’s ad backlash shows the complexity of mass marketing
An endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but ...
Brands’ biggest AI opportunity is in making customers believe the bullshit
Artificial intelligence is mostly a distraction from marketing fundamentals – unless you ...
