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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
P&O is the rare reputation crisis that really does matter
The damage P&O Cruises has suffered from P&O Ferries’ mistakes cuts to the core ...
For Omega and Swatch, the rewards of co-branding could be astronomical
Far from cannibalising Omega’s luxury sales, the collaboration with Swatch on the £200 ...
An ethnography of pricing: How and why marketers should put up prices
Inflation means price increases are marketing’s number-one priority for 2022. But how ...
Good purpose, bad purpose: Marketers shouldn’t oversimplify the arguments
Brand purpose campaigns underperform ‘traditional’ marketing on average, but for the ...
The horror of marketers’ strategic bankruptcy is about to be laid bare
As the Better Briefs Project will reveal this week, 90% of marketers fail to brief ...
If your distinctive brand assets are exclusively visual it’s time to come to your (other) senses
Visual cues are all very well but don’t forget the other four senses when developing ...
If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes
Those questioning the updates to Heinz’s slogan and the British Rail logo miss the ...
Tom Kerridge’s prices aren’t a rip-off if they’re what the market will pay
Forget worshipping at the altar of revenue. Marketers who take a leaf out of Tom ...
P&G and Coke’s pandemic performances prove it: You don’t cut ad spend in a crisis
Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. ...
