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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Dom Pérignon perfectly demonstrates the appeal of scarcity
What better expression of a luxury brand than refusing to sell your product this year, ...
What can McCain’s Grand Prix win teach us? Nothing new
The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that ...
Want a brand fit for the future? Understand its past
Understanding your brand’s history and heritage is essential to successful brand ...
Synthetic data is as good as real – next comes synthetic strategy
AI customers can now deliver a 95% match to real survey results, which will ultimately ...
The internet will soon need warnings for AI-generated content
AI’s strength is automating high-volume, short-term marketing activity, which means ...
Only crap marketers mistake stereotypes for segments
The ASA’s research into harmful gender stereotypes is spot-on, but why do marketers ...
Ethnography beats focus groups hands-down, but they still serve a purpose
Focus groups are a bone of contention, as a Twitter debate featuring Professor Byron ...
There’s one true measure of marketing effectiveness: Marketing(t)
Time is the variable that most defines marketing success, because consistent growth is ...
Copy KitKat on your quest for ‘double D marketing’
Tight positioning, a respected brand heritage and refusal to overcomplicate things means ...
