Featured articles
Read More
Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
Read More
Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Follow Shania Twain’s lead and make sure product isn’t the forgotten P of marketing
Mark Ritson experiences an epiphany on his couch that leads him to revise his opinion of ...
‘Triple-Cooked Marketing Budgets’: The full recipe
Marketing budgeting is flawed. Marketers are more confused about budgeting than ever ...
Marketers, like chancellors, need time in the job to succeed
Short tenures engender short-term thinking, as the UK economy currently demonstrates. To ...
Even if Unilever placates its investors, it still has Ben & Jerry’s to deal with
With CEO Alan Jope set to leave, Unilever faces battles not only with investors aiming to ...
In the battle between salience and differentiation, Bothism wins
Marketers debate over salience and differentiation like they are mutually exclusive, when ...
Look at your brand from the customer’s perspective, not the other way round
Responses to the Queen’s death show marketers think brands have a place in consumers’ ...
P&O is the rare reputation crisis that really does matter
The damage P&O Cruises has suffered from P&O Ferries’ mistakes cuts to the core ...
For Omega and Swatch, the rewards of co-branding could be astronomical
Far from cannibalising Omega’s luxury sales, the collaboration with Swatch on the £200 ...
An ethnography of pricing: How and why marketers should put up prices
Inflation means price increases are marketing’s number-one priority for 2022. But how ...
