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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes
Those questioning the updates to Heinz’s slogan and the British Rail logo miss the ...
Tom Kerridge’s prices aren’t a rip-off if they’re what the market will pay
Forget worshipping at the altar of revenue. Marketers who take a leaf out of Tom ...
P&G and Coke’s pandemic performances prove it: You don’t cut ad spend in a crisis
Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. ...
The seven things marketers need to know in order to answer The Question
Right-minded marketers understand the need for long-term brand building investment, but ...
Tiffany’s brand needs an update – in fashion, that means alienating loyal customers
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but ...
John Lewis the landlord? Welcome to brand extension nirvana
Even if John Lewis cocks up in its bid to rent homes to the masses, the blowback on its ...
Boots’ brand refresh shows big brands need targeting as well as mass marketing
Boots is trying to reach almost all UK consumers with its new ads, but is pairing them ...
Why this Creative Director took the MiniMBA in Marketing
In our fast-paced, low attention span society, familiarity and understanding are often ...
Wondering why Netflix wants to stop password-sharing? It’s all about funnels
Netflix has reached a level of penetration it will struggle to improve, with most ...
