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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
What are the 3Cs of marketing (and why do they matter)?
Stop overcomplicating brand positioning. Start with the 3Cs model and you can’t go wrong, ...
Sky and why marketers shouldn't underestimate product
Sky has begun rolling out their beefed up ‘Sky Ultimate TV’ package – demonstrating how ...
65% of marketers fail a basic knowledge benchmark: Ipsos
A new report confirms what Mark Ritson has been shouting about for years: training in ...
Stop using generic funnels – here’s how to build your own
Learn how to build a custom marketing funnel that reflects your real customer journey – ...
Objective setting is the most important part of the marketing journey
“Without clear objectives, it’s not strategy,” says Mark Ritson That might sound like ...
How to build better agency partnerships
From CMOs to agency consultants, marketing leaders on both sides of the fence share their ...
How customer-centric is your brand? Understanding the MORTN Scale
How customer-centricity drives successful strategy
Understanding the marketer’s “prime directive.” Why listening to consumers matters (and ...
Strategic positioning: shaping what consumers think
Marketers need to stop over complicating things and take a simple, bothist approach to ...
