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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Follow Shania Twain’s lead and make sure product isn’t the forgotten P of marketing
Mark Ritson experiences an epiphany on his couch that leads him to revise his opinion of ...
‘Triple-Cooked Marketing Budgets’: The full recipe
Marketing budgeting is flawed. Marketers are more confused about budgeting than ever ...
Look at your brand from the customer’s perspective, not the other way round
Responses to the Queen’s death show marketers think brands have a place in consumers’ ...
An ethnography of pricing: How and why marketers should put up prices
Inflation means price increases are marketing’s number-one priority for 2022. But how ...
Good purpose, bad purpose: Marketers shouldn’t oversimplify the arguments
Brand purpose campaigns underperform ‘traditional’ marketing on average, but for the ...
Tom Kerridge’s prices aren’t a rip-off if they’re what the market will pay
Forget worshipping at the altar of revenue. Marketers who take a leaf out of Tom ...
P&G and Coke’s pandemic performances prove it: You don’t cut ad spend in a crisis
Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. ...
As a Creative Director, here's why you should take Mark Ritson’s MiniMBA in Marketing
In our fast-paced, low attention span society, familiarity and understanding are often ...
Wondering why Netflix wants to stop password-sharing? It’s all about funnels
Netflix has reached a level of penetration it will struggle to improve, with most ...
