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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
What are the 3Cs of marketing (and why do they matter)?
Stop overcomplicating brand positioning. Start with the 3Cs model and you can’t go wrong, ...
Consistency pays double when it comes to brand codes
Actually, it’s closer to 3x according to research from System1 and Effie. Learn why brand ...
What does the ‘junk food ad ban’ mean for marketers?
For many marketers affected by new restrictions on advertising high fat, salt and sugar ...
How to write brand objectives that set strategic direction
Brand goals are not the same as brand objectives – and understanding the difference is ...
The missing step in marketing plans: brand diagnosis
Marketers who respect brand DNA gain an edge the rest of the market can’t replicate. ...
Distinctive brands “paint with a palette of codes,” says Mark Ritson
A distinctive palette of codes drives stronger brand performance. Learn how to build ...
For Elon Musk’s Tesla, there is such a thing as bad publicity
Tesla’s woes are a rare example of bad press that does harm the brand, because its CEO’s ...
Amazon must resist the temptation to bleed James Bond dry
The 007 brand will suffer if Amazon emulates Star Wars with spin-off movies and series. ...
Brand Codes: “First, they must know it’s me”
What are brand codes and why must we use them maniacally? We take a dive into the world ...
