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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Coronavirus won’t hurt Corona, it will actually boost sales
Brands from Marmite to Peloton have shown negative publicity is beneficial if it doesn’t ...
Burberry’s luxury repositioning won’t work, it’s not in the brand DNA
After dispensing with chief creative officer Christopher Bailey, new Burberry CEO Marco ...
