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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
The knowing-doing gap: why marketing knowledge without application is a business risk
Recognising and understanding marketing frameworks is necessary, but it does not, on its ...
What a gap in marketing skills actually costs your business
A marketing capability gap becomes commercially significant when it weakens the quality, ...
The team knowledge gap: 4 out of 10 marketers can’t define STP or brand positioning
Building a well-defined and valuable segmentation is the starting point for building a ...
Why take MiniMBA as a team? Confused.com CMO Geoff Bull on looking beyond tactics, shared frameworks and building strategic confidence
When CMO Geoff Bull enrolled on the MiniMBA in Marketing, he was looking for a framework ...
“Why capability building is a priority for CMOs in 2026” – three marketing leaders weigh in
AI, a loss of marketing ‘training grounds’ and ever-evolving ways to reach your ...
65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
A new report confirms what Mark Ritson has been shouting about for years: training in ...
“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their ...
“More consistency within my team” – and other key challenges for CMOs
“Driving effectiveness” – and more top priorities for CMOs
Why more businesses are turning to MiniMBA to overcome the key challenges and skills gaps ...
