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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
More than half of marketers don't know what media neutrality means
When measurable channels mislead decisions, media neutrality is the answer – but ...
How market research uncovers hidden customer pain points
Market research is a fundamental part of creating a market-oriented business, but it can ...
Ethnography: stop hiding behind the numbers
While numbers offer safety and scalability, they don't tell the full story. Discover why ...
“The zenith of my marketing knowledge? Get a jingle" – Mark Ritson shares new evidence on audio effectiveness
Mark Ritson digs into new global research from System1 on the surprising power of audio – ...
Mark Ritson is let loose at Cannes Lions 2026
If you live under a rock or don’t have LinkedIn (because they are the same thing these ...
Listen, audio is your secret weapon when it comes to ESOV
Don’t overlook audio as part of your media mix. Used well, it doesn't just add reach – it ...
“Why capability building is a priority for CMOs in 2026” – three marketing leaders weigh in
AI, a loss of marketing ‘training grounds’ and ever-evolving ways to reach your ...
Audio boosts campaign profit by 75%, says global effectiveness study
A landmark global effectiveness report reveals that audio, as part of your media mix, can ...
Mark talks OpenAI’s new CMO, Duolingo and the World Cup dynamic pricing
World Cup summer has started, what a time to be alive. But what team is Mark rooting for? ...
